PHOTOGRAPHY & ART DIRECTION

JULIEN FOURNIÉ

Photographer FRENCH COWBOY

A Julien Crouïgneau & Mia Macfarlane Creation​

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Featuring haute couture designer Julien Fournié

Model: Michaela Tomanová

Shot in the atelier of haute couture designer Julien Fournié

COO & General Manager: Jean Paul Cauvin

Head Seamstress: Jacqueline Eme

Assistant Creative Director: Clément Tzaut

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Shot inside the atelier of haute couture designer Julien Fournié, this series enters the artisanal space of couture: the table, the tape measure, the scissors, the dress forms, the hands, the pattern lines, and the team who turn imagination into structure.

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At the centre of the story is model Michaela Tomanová, presented as a living work of art under the gifted eye and hands of Julien Fournié. She is measured, framed, lifted, watched, and transformed. Around her, the atelier becomes almost surgical in its precision. White gloves, yellow measuring tape, tailoring tools, mannequins, and fabric rolls form the visual vocabulary of a world where beauty begins with discipline.

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The photographs are both cinematic and humorous. They understand the grandeur of haute couture, but they also reveal its human theatre. Julien Fournié appears within the image not only as designer, but as conductor, performer, and creative force. His team surrounds the work with concentration, timing, and quiet wit. Nothing feels accidental. Even the comedy is cut with precision.

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The series reveals that haute couture is not produced by fantasy alone. It is built by many hands, by technical intelligence, by trust, and by the tension between control and abandon.

French Cowboy approaches the subject as both portrait and performance. The images do not simply document Julien Fournié’s world. They stage the intensity of it. They show couture as a living organism, one that breathes through the people who make it and through the woman who gives it movement.

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At a time when fashion is increasingly shaped by speed, algorithms, and disposable imagery, this series insists on another rhythm. Here, creation is slower, sharper, and more dangerous. A garment is not content. It is cut, architecture, decision, and consequence.

The uncontestable creative force of Julien Fournié lies not only in the finished dress, but in the charged space before it becomes complete.

TEAM CREDITS